Devon Lee Carlson collaborated with Reformation for their Spring 2025 campaign, launching a 20-piece collection inspired by her personal wardrobe. The line features playful designs such as polka dot mini dresses, satin bodices, and baby blue suede accessories, crafted from sustainable materials like organic cotton and deadstock fabrics. Each piece is named after influential women in Carlson’s life, including her sister Sydney and fictional characters like Cher from Clueless and Lizzie McGuire.
The collection aims to evoke the joy of dressing up, with details like heart-shaped buttons and hidden messages in ballet flats. A standout piece is a two-piece set inspired by a vintage Galliano dress gifted by her boyfriend’s mother.
The campaign was photographed by Reformation’s in-house team, with creative direction by Devon Lee Carlson herself. The launch event took place at La Dolce Vita in Los Angeles, produced by My Beautiful City.
